Cases and projects
We share with you our experience in solving problems of our clients and respect NDA
How to develop food retail and open stores using geoanalytics
A regional network developing food retail outlets in the Moscow region has set itself several goals: based on previous experience, open a more successful store, eliminate cannibalization within a potential network, reduce costs for “manual” calculation of successful locations... learn more
Otkritie Bank increases its banking product sales by 20% with the help of geo-analytics
After analysing current indicators and operational processes, the Otkritie Bank team and Marketing Logic transferred the management of field sales employees' work to the MLead platform. GeoCRM combines the familiar functions of process management and organisation, as well as geo-analytics modules. It is these modules that help to realise the potential that is not used in a conventional approach.... learn more
Invitro uses predictive geo-analysis to assess the potential of new medical offices
Invitro, one of Russia's leading medical companies, uses the Geonet platform based on the Atlas geo-information system to assess the potential for new medical office openings. The system is also used for additional analysis of the efficiency of existing medical offices and their possible relocation.... learn more
Pharmaceutical distribution and sales through a comprehensive geo-information system
Marketing Logic has developed a comprehensive drug distribution and sales system for the Novartis pharmaceutical company. The use of geo-marketing technology and big data analytics helped increase sales and drug availability for patients.... learn more
Predicting target traffic. How do we analyse the weather?
Every retail chain and shopping centre knows how weather affects customer traffic, but few of them measure and analyse with precision how one factor correlates with and depends on the other. There are even fewer of those who incorporate such variables into their development and promotion plans, as they are seen as poorly predictable and virtually impossible to analyse. Here is an overview of how such data can be incorporated into development plans.... learn more
Shopping centres and shopping malls. How to analyse location, traffic, profile and revenues
Expert evaluation of locations and retail area options for business is based on accumulated private experience, which is good for analysis, but limited to familiar options and the physical ability to evaluate only about 10-20 factors. Here is an account of how technology enhances expert capabilities.... learn more
Analysis of location potential and comparison of projected values with the actual values. How can they be improved?
One of the key challenges for retail businesses is finding the right location and making the most of its potential. Here is a look at how data helps to do that and why nearly benchmark-accurate options are not always a good idea.... learn more
How we helped Alfa-Bank to transform its network of 400 branches in Russia
LONG READ. What is the "digital twin" of the network and why do we need geoservices for working with offices? Complex things in simple words…... learn more