system of analytics
Comprehensive geo-analytical solution for network management
Geonet is an innovative network management solution. The service helps to choose the best locations, analyze network performance and close potentially ineffective points without losing clients.
The system analysis takes into account geomarketing indicators of the location, rental rates, parameters of the client bases, development targets, budgets for repairs, relocation and dozens of other parameters that have importance for the operation and development of the network.
The built-in dataset for all cities of Russia and modern analytical methods of calculations allow form optimization solutions, both in manual and automatic modes. The system also allows you to create several options for network development and choose the best one based on detailed comparison of key performance indicators.
Geonet will help you answer questions:
Where to move the bad and average points?
How to reduce the network and not lose clients?
When and where to make major repairs?
How to transform the network for ROI growth?
What is "geoanalytics"?
One of the most promising areas of big data is geoanalytics. Geoanalytics is a modern approach in the field of the study of aggregated data arrays with their binding to the geolocation of an object and its position in space.
What is the uniqueness?
The uniqueness of the method underlying geoanalytics lies in the fact that it allows, through the analysis of technological events of the trading network and the construction of mathematical, predictive models, to obtain information about the routes of people, their movement, excluding the use and processing of personal data of customers.
Where is it applied?
Geoanalytics allows commercial enterprises and government agencies to assess the efficiency of doing business, the potential of territories in terms of the provision of social infrastructure (hospitals, schools, kindergartens, cultural institutions), traffic (pendulum migration, traffic situation, public transport) and payback (relevant for hotels , cafes, restaurants, places of rest).
precise definition of the best locations
До 90%
precise definition of the best locations
network optimization
До 20%
reduction in operating costs
search for zones with target audience nearby
До 75%
accelerating customer base growth
scheduling client flows
100%
maintaining the level of customer service
network reformat
До 50%
reduction of excess operating costs
preservation of customer base zones
До 90%
maintaining profit and customer base
Geonet helps to work with the network at all stages:
1/setting goals
In the first step, Geonet helps you to understand what do the network need: to open, to move, to close, or to reformat.
2/geoanalytics
Big data processing and geoservice connectivity help you to deploy each georeferenced scenario and assess the impact of each on your business and customer flow.
3/cost estimateAll planned actions are initially
cost estimateAll planned actions are initially estimated in money, so each stage is always clear and transparent from a financial point of view: both from the standpoint of costs and from the side of potential profit.
4/scenario selection
The digital twin creation and a comprehensive financial forecast allow you to evaluate all scenarios in the future and to choose the best one before the transformation begins.
Office opening
search for the best location in the geoservice
Assessment: opening costs, competitor influence, traffic, cannibalization
comprehensive assessment of ROI and opening costs
Moving
comparison of the current location with potential
estimation of moving costs, influence of competitors, traffic, cannibalization
comprehensive assessment of ROI and moving costs
Close point
assessing the impact of closure on business
suggestion of scenarios for customer retention
closing cost estimate
Address plan taking into account the financial model
By processing the initial data and the goals set, the system generates a list of necessary actions
Our product creates a clear action plan and financial model for it,
based on the goals and resources of your business.
based on the goals and resources of your business.
When managing the network, Geonet provides
Growth in market share and customer base (maximum retention at close)
Planning of relocation, closure, reformatting of outlets, taking into account the digitalization of clients
and use of remote channels
Optimization of network load:
-analysis of the influence of a closing or moving point,
-analysis of customer flows
-determination of the optimal branch for the transfer of each client
-planning an optimal closing date (i.e. a closure roadmap)
Taking into account the reduction of cannibalization per network
Synergy analysis of modules / sites for various types of business. those. close / relocation recommendation
and reformatting at the module level.
>50
criteria taken into account by Geonet
when calculating network efficiency
and each point separately,
including location analysis,
financial models,
client strategy,
product management
and HR directions.
Geonet advantages
We do not find the optimal location, we find the optimal network. When calculating development scenarios, all possible options for network transformation are generated, and the best is selected.
After assessing the importance of each factor to the business problem using statistical models, the result is translated into an easy-to-read visual form.
The system highlights the facades of buildings with high potential
The financial model is assembled “from the bottom up” to form strategic goals and constant operational management
Cooperation formats
Geonet is a comprehensive solution in which each of the modules works for a common result, providing multivariate analysis and predictive value accuracy.
Cloud - we deploy the system on our equipment and provide access to a dedicated server
On-premise - the system is installed inside the client’s IT circuit
Before starting work, we are ready to conduct a pilot
together we formulate the goals and objectives of the pilot project
we prepare and develop the necessary templates
test and, if necessary, train the system for your tasks
present and finalize the result