How to develop food retail and open stores using geoanalytics

Objective

Open a grocery store in a location with the greatest demand and population density among the target audience, and subsequently manage a potentially growing network, building it in an optimal way.

Context:

A regional network developing food retail outlets in the Moscow region has set itself several goals: based on previous experience, open a more successful store, eliminate cannibalization within a potential network, reduce costs for “manual” calculation of successful locations.