News and Press Releases
Messages about the company's work, new projects, products and research results
The average lifespan of a business in Russia exceeded 1.5 years
Analytical company Marketing Logic has prepared a report on the lifetime of various types of business in Russia. Longest companies live in the Siberian Federal district, the least – in the North Caucasus Federal district. Almost 35% of Russian startups do not live up to 1 year. Most of the companies – 43.5% exist from 1 to 2 years, almost 16% work from 2 to 3 years, from 3 to 5 years "live" 5% of companies. The share of business that outgrows the 5-year mark is less than 1%.... learn more
Artificial Intelligence reduces cost of trips by 40%
Analytical company Marketing Logic has completed a project to develop an analytical module for the business travel management system of the company "Peacock-Travel". Machine learning has allowed to save up to 40% of the cost of business travel costs.... learn more
Otkritie Bank together with the B&N Bank will implement a system of analysis geodatabase client
Otkritie Bank will introduce a multifunctional system of geolocation, developed by a team of specialists of the B&N Bank and Marketing Logic based on geo- information system Atlas, specially adapted for the tasks of the Bank. The system is based on the principles of machine learning and at the stage of Bank consolidation will help to predict the volume and type of the most frequent operations that will be carried out in each office. ... learn more
B&N Bank uses artificial intelligence to attract customers
The B & N Bank applies artificial intelligence in the marketing promotion of products. The implementation of predictive analytics system, which manages all marketing activities in all regions of the Bank's presence, reduced the cost of attracting new customers by 3 times in selected areas.... learn more
Rosbank uses artificial intelligence for network management
Rosbank has started to use the new location intelligence technology of Atlas geographic information system for managing the branch network. The product was developed by an analytical company Marketing Logic.... learn more
Women's happiness – map of Russian regions with the best and worst beauty industry
By the International women's day, Marketing Logic analyzed data about the infrastructure that works for the female audience: cosmetics and perfume stores, jewelry stores, beauty salons and flower shops. For most of the indicators top place got– Krasnodar region, outsiders were Orel and Magadan region.... learn more
The Muscovites lead by the consumption of drugs in Russia
The Marketing Logic company based on DSM Group data has prepared an interactive map showing the consumption of medicines in Russia by regions. The map allows you to see the average per capita consumption of medicines in packages and rubles for each subject of the country, to estimate the density of pharmacies, sales of medicines in the commercial segment of the pharmaceutical market.... learn more
Most of the men live in the Chukotka autonomous district and the least reside in Ivanovo region
By the defender of the Fatherland Day, traditionally considered a "men's" day, Marketing Logic analyzed data about the number of men and women in Russia, identifying the most "male" regions.... learn more