News and Press Releases
Messages about the company's work, new projects, products and research results
Rating of Russian regions with the best and worst beauty industry
For International women's day, Marketing Logic analyzed data on infrastructure that is traditionally considered to work for a female audience: cosmetics and perfume stores, jewelry stores, beauty salons and flower shops. Analysts also compared the results of 2020 and 2018... learn more
Artificial Intelligence and Geomarketing: find and lead a target client
Over the past 10 years, banks and other retail businesses have realized that big data is very important and useful. They are needed by any marketer: population and traffic, competitive environment, well-being of residents and the potential of locations. Given these factors, you can build a mega-efficient network of points of sale... learn more
About the difficulties of artificial intelligence implementation
Even when artificial intelligence has not yet become an obvious trend, the Marketing Logic team has implemented these technologies in one of the largest banks of Russia... learn more
Marketing Logic participates in the development of an analytical complex Ministry of Health of Russia for the All-Russian monitoring of collective immunity against infections
FSBI “N.F. Gamalei National Research Center for Epidemiology and Microbiology "of the Ministry of Health of Russia as part of the federal target program" National System of Chemical and Biological Safety 2015-2020. " develops a hardware-software complex for processing and geoinformational statistical analysis of data of the all-Russian epidemiological monitoring of the collective immunity of infections.... learn more
Theaters are within walking distance for 41% of urban residents of Russia, museums-for 45%
The analytical company Marketing Logic has prepared a report on the availability of a list of the most important services for Russians in different regions of the country. This release shows the availability of cultural and leisure facilities.... learn more
75.3% of urban residents of Russia live within walking distance to clinics, 96.6% - to pharmacies
The analytical company Marketing Logic has prepared a report on the availability of a list of the most important services for Russian residents in different regions of the country. The list is made up of institutions that the average citizen needs on a regular basis. This release shows the availability of clinics and pharmacies.... learn more
96% of urban residents of Russia live within walking distance to schools and kindergartens
The analytical company Marketing Logic has prepared a report on the availability of a list of the most important services for Russians in different regions of the country. The list is made up of institutions that the average citizen needs on a regular basis. The first study focuses on the accessibility of educational facilities. More than 96% of residents of Russian cities live in close access to schools and kindergartens.... learn more
More than 16,000 pharmacies may close in russia
The analytical company Marketing Logic has prepared a prediction on the basis of Big Data and geodata for closing branches of pharmacies in case of enforcement of the bill of the Ministry of industry and trade on the sale of medicines in supermarketsand grocery stores. Up to 25.5% of pharmacies can be closed in the country.... learn more