News and Press Releases
Messages about the company's work, new projects, products and research results
Sports facilities negatively affect medicines sales
Marketing Logic has prepared an interactive map that reflects the volume of drug sales in Russia, the distribution of shares by price segments, and also analyzed the impact on sales of various factors from the well-being of residents to the number of sports facilities.... learn more
How we helped Alfa-Bank to transform its network of 400 branches in Russia
LONG READ. What is the "digital twin" of the network and why do we need geoservices for working with offices? Complex things in simple words…... learn more
Otkritie Bank manages sales using geoanalytics
Otkritie Bank has supplemented a set of geo-tools for sales with a comprehensive MLead solution from the Russian developer Marketing Logic. The new platform automates the work of field employees of the bank's corporate sales department: it sets and controls tasks, offers optimal meeting routes, sends the necessary information to customers and prepares reports.... learn more
Rosgosstrakh and Marketing Logic held a competition among insurance agents for knowledge of IT products
Rosgosstrakh insurance company and Marketing Logic held a competition among the employees of the insurance company for the knowledge and use of the professional digital service "Maps of Agents’ Sites"(MAS).... learn more
Marketing Logic has implemented a new tool "Availability Zones" in the GIS Atlas
The Atlas geoinformation system has expanded its functionality with a new tool called "Availability Zones". It allows to accurately delineate an area accessible to a pedestrian or motorist at a given distance according to road graphs. ... learn more
DPD develops a network of delivery points using artificial intelligence and geoanalysis
DPD in Russia, one of the largest logistics operators, continues to develop a network of DPD Pickup points, consisting of more than 4,000 points. As part of the new approaches, DPD cooperates with the Russian analytical company Marketing Logic.... learn more
Rosgosstrakh has implemented "Smart maps of agency sites"
Rosgosstrakh insurance company has implemented an analytical geosystem with a smart maps interface to help insurance agents. The development increases the efficiency of the agents ' work and reflects the current picture of the insurance of objects on the scale of an individual locality and the country as a whole. Neural networks process accumulated insurance company data, geo-information, and up to 100 additional data layers. The solution is provided by the Russian analytical company Marketing Logic.... learn more
The number of pharmacies in Russia has increased: interactive map
Marketing Logic, based on data from the analytical company AlphaRM, has prepared an interactive map that reflects the dynamics of the concentration of pharmacies in Russia by region. ... learn more