News and Press Releases
Messages about the company's work, new projects, products and research results
Otkritie Bank increased sales of banking products by 20% due to geoanalytics
As a result of the implementation of a comprehensive MLead solution by Marketing Logic, Otkritie Bank changed the field employees work model of the corporate sales department and increased sales.... learn more
GIS Atlas displays a new data layer for business: "First line of buildings"
A new data layer "First line of buildings" has become available in the Atlas geographic information system. GIS displays buildings located in close proximity to major city streets and highways. Thus, the tool shows the most attractive locations for the retail business and service companies focused on traffic.... learn more
Map of the best-selling drugs and pharmacy products in Russia
Based on medicines pharmacy sales data in Russia for 2020 provided by the DSM Group research company, the analytical company Marketing Logic has compiled an interactive map of drug sales in the regions of the country... learn more
GRP Affects Pharmacy Sales of Heart Disease Medicines
Marketing Logic analytical company, based on sales data of medicines for cardiovascular diseases provided by DSM Group research company, has analyzed the dependence of the pharmacy sales level of medicines in the Russia regions on various social, demographic and economic parameters from the open information of Rosstat and the Ministry of Health.... learn more
Rosgosstrakh's "Agency areas Smart Maps" received the Finaward-2021 Prize
An analytical geosystem with a smart map interface, implemented in Rosgosstrakh in 2021, received the Finaward prize in the “Technical solutions for agents” nomination . Multifunctional "Agency areas Smart Maps" system was developed by the Russian analytical company Marketing Logic. The service increases the agents efficiency and reflects the actual picture of objects insurance in an interactive format with various data layers.... learn more
SKB-Bank started using geotechnology for office management
SKB-Bank began to use the new Geonet platform based on the Atlas geographic information system to manage its branch network. The service was developed by the Marketing Logic analytical company.... learn more
"WE!" Group develops a grocery stores network using GIS Atlas geo-tools
"WE!" group of companies develops a chain of grocery stores in the "near home" format, choosing suitable locations using the geoanalysis tools GIS Atlas and Geonet. A geo-approach with big data analysis allows company to evaluate potentially interesting areas for opening retail outlets in terms of audience, its characteristics, competitive environment and potential of the territory.... learn more
Marketing Logic has supplemented GIS Atlas with a presentation module which includes geo-solutions
Geo-information system Atlas has expanded its functionality. Now users have access to the module for generating and uploading presentations with ready-made solutions, infographics and calculations.... learn more