13 February, 2023
Marketing Logic, an analytics IT company, has joined the Skolkovo project and is now part of the IT cluster. The Foundation's experts recognized the company's own solutions for processing and analysing big data, including the patented Atlas GIS geo-analytics service.
Marketing Logic is a Russian high-tech company which has been carrying out projects nationwide for over seven years. Solutions based on geodata and other types of information help optimize business processes, use predictive analytics in developing client companies, develop office and sales point networks, manage product range and marketing communications, and increase the effectiveness of antifraud programmes.
Marketing Logic has developed and patented innovative systems for storing and processing information at all stages of data processing: MLDataLake for databases, the Action analytics system for information recognition and processing, Atlas GIS for visualization and geodata analysis, Geonet for network management modules, MarkLab for data marking and classification, and MLead for comprehensive analytical geo-CRM. All products are used in real projects, increasing the level of expertise and business efficiency. Atlas GIS is listed in the Russian software registry.
"The Skolkovo Foundation provides a wide range of support for high-tech start-ups: ranging from financial and informational support to educational programmes. In order to obtain Skolkovo project participant status in a shorter period than that stipulated by the standard procedure and to increase the chance of successfully passing the Foundation's examination, Marketing Logic opted for the Fast Track consulting programme. Thanks to the dedicated work with mentors, the project presentation has significantly improved, and Marketing Logic passed the examination on the first try.", – Olga Andrianova, Director of Operations of the Information Technology Cluster, Skolkovo Foundation.
"Marketing Logic is indeed an established company with a strong team and expertise. But we know better than anyone that development is a never-ending process, and in the IT sphere, it is synonymous with innovation and growth. The Skolkovo Foundation's IT cluster, in addition to its economic advantages, provides its participants with an environment that facilitates business development and scaling, sharing of experience, and healthy competition. In addition, over 13 years, the Skolkovo brand has become a kind of quality guarantee, and residency there is a status to be proud of.”, – Dmitry Galkin, Managing Partner, Marketing Logic.
The Marketing Logic team has many years of experience in banking and insurance, retail and international consulting. Its unique data mart and visualization tools make it possible to implement large-scale nationwide high-tech projects. As a resident of the Skolkovo Foundation's Information Technology Cluster, the company is also planning to expand educational programmes for students of relevant universities and introduce new mentoring programmes.