Cases and projects
We share with you our experience in solving problems of our clients and respect NDA
How to Digitize the Whole of Russia: Big Data and Predictive Modeling
Marketing Logic participates in the development of the analytical complex of the All-Russian monitoring of collective immunity against infections of the Research Center of Epidemiology and Microbiology named after N.F. Gamalei of the Ministry of Health of the Russian Federation. ... learn more
Adapting a grocery chain to the «darkstore + retail» format
Within the framework of the new development strategy, the local network of grocery stores in the Russian "million-person city" has provided a technical task for the construction of a mixed-type retail network that combines warehouse and retail functions.... learn more
Anti-fraud: how to save 100 million rubles in retail
The main task of the project was to develop software for operational monitoring of operations and timely notification of the company's financial monitoring and security services about potential fraud or scam.... learn more
Markup of the dataset: quality or economy?
Data markup is necessary for training neural networks. The quality of the markup determines the performance and success of the application in the market, as well as the accuracy of the forecasts that the neural network gives.... learn more
Transformation of the bank's branch network
The largest private bank in Russia is implementing a global network transformation project within the framework of the phygital concept, which takes into account the trends of digitalization and offline customer service. The project involves the reformatting of 400 bank offices across the country.... learn more
Automatic processing of scanned documents
Thanks to the Action.Docs system the cost of processing and checking client documentation scans has been reduced by 30-95%. All stages of processing a single set of documents — passport scans, application forms, and contracts-using the Marketing Logic product were reduced to a few seconds.... learn more
Building an effective sales funnel
One of the five largest Russian banks applied for a solution based on data analysis and geoanalytics, which would increase the number of transactions with companies from the small and medium-sized business segment without additional financial and time costs. ... learn more
Control of the product layout and the presence of competitors
Marketing Logic was approached by one of the largest food distributors in St. Petersburg with the task of optimizing the process of placing products on the shelves of partner supermarkets.... learn more